We’ve searched high and low to pull together this guide of our favourite independent fashion boutiques across the UK. Forget any awkward ‘who wore it best’ moments and shop away from the flock…
Shop at Anna
Burnham Market, Norfolk
A subtle Southern California beach vibe and a full range of statement T-shirts, Anna is the luxe way to keep on trend. There are two Norfolk, two Suffolk and one Essex outposts of the popular Primrose Hill boutique. Stylishly breaking the rules – forget about not wearing navy and black together, or clashing prints and metals. Anna loves RIXO, Temperley, and back-to-the Sixties florals by Essential Antwerp.
Mojo & McCoy
Mojo & McCoy was born from a group of Wiltshire business women with a passion for great denim, unique labels, customer service and ageless design trends. Motivated by finding unique labels, beautifully made clothes and making clients look and feel great. The personal service is exemplary. The boutique is run by co-owners Mima Lopes and Emma Harding.
Sass & Edge
Every inch of this small but organised space is given to real gems: comfortable but luxe looks, plenty for weddings and party season, plus eye-catching jewellery. Designers-to-love include Forget Me Not for floaty dresses and skirts, wear-forever MDK leather jackets and Pom Long coats and blazers. Founders Sally Gott and Rachel Hunt, and their talented team, are always on hand to put outfits together and offer advice.
Black White Denim
Fashion forward buys with a tightly curated mix of staple pieces, including an own-brand capsule collection of luxe basics. There’s a buy now, keep forever ethos with fabulous customer service and even a menswear department, affectionately known as Bloke White Denim. A Mini Countryman in liveried black and white, speeds essentials to grateful customers. Labels include Bella Freud, Golden Goose and Tallulah & Hope.
Attracting the country smart set who drive from miles around to invest in Philip Treacy millinery, Amanda Wakeley showstoppers, Temperley wedding kit and colourful Libelula. There are wardrobe-gap fillers from Joseph, Wolford, Goat and Cocoa Cashmere. It’s pretty flawless, and founder Rosie Wild is famously discreet and helpful.
Bod & Ted
Tunbridge Wells, Kent
Sassy, affordable (but absolutely not cheap) and a mix of Scandi, French and British designers that are hard to find elsewhere. On-trend and so-dreamy are the Fabienne Chapot flats in pink with palm detail, Hayley Menzies maxi dresses in glorious prints, and cool Swedish sunglasses brand CHPO. Founded in 2008 by mother and daughter team Yvonne and Sophie Brown. (The latter is into sky-high heels, including Valentino Rockstuds).
Devoted customers love the way this boutique helps them find new designers (this year Innika Choo for boho luxe linens and Dodo Bar Or for spectacular embroidery) and edited collections of established names. Founded in 1969 it’s known for exceptional personal service and customers are surprised by how many brands are in stock that you’d usually only find in bigger department stores.